The 10th Sichuan TV Festival was held from November 6 to November 8, 2009 in Chengdu Century City New International Convention and Exhibition Center. Thousands of film and TV organizations from 70 countries and regions around the world and China came to register for the festival and exhibit, more than 5,000 guests attended the event and more than 100,000 people participated. After three days of trading, the trading activities reached an intentional agreement up to 1.49 billion yuan, an increase of 67.4% over the previous festival. 1,601 Chinese and foreign film and television organizations from 27 countries and regions participated in this year's Film and TV Program Market, including 206 overseas organizations and 331 overseas representatives. According to rough statistics, during the three-day program trading, intentional agreements were reached for 1105 overseas TV programs (episodes), 1501 TV programs (episodes) were exported to overseas, with a turnover of 2.13 million USD. The trade among domestic film and television organizations was particularly active, with 8,671 TV programs of all kinds (episodes) sold and a turnover of 1.175 billion RMB, an increase of 87.7% over the 9th festival.